“Bring the Vis-ID to life and launch BHF in an impactful and meaningful way.” This six image campaign was destined for airport wraps and a print and digital campaign. The creative hinged on an epic hiking location. United States only. April shoot. No snow. We looked to Hawaii for epic and green. Northern California delivered the rest of the beautiful locations. Hawaii, Oahu, California Delta, San Francisco, Marin County, Santa Rosa. Zack Seckler & BBH New York.